Every good marketer knows how important it is to increase the lifetime value of the customer. It’s much cheaper to make a sale to a previous customer than it is to get a new one onboard. The cost of acquiring new customers can be high, but getting more money out of existing customers won’t cost you a penny.
Building a backend to your business isn’t hard but without one, you’re limiting your financial potential. A backend is how you continue selling to an existing customer. Let’s say you sell an eBook on how to make money blogging.