Did you know that there are so many types of online income streams out there that you could not possibly participate in all of them? Well, I guess that’s technically not true—you might be able do everything if you had an amazing staff of people running each stream for you, but you’re certainly not going to do it all by yourself. The key is choosing a few income streams that suit you and your skills, schedule, and goals, and then perfecting your craft. One for you to consider today is information marketing.
What is Information Marketing?
Information marketing is, quite simply, selling information. Yes, it truly is as simple as that. The type, form, and quality of information that you choose to sell is where it starts to get complicated.
Then, of course, there’s the actual marketing part of information marketing, in which you have to use the proper techniques to generate sales. You basically have two choices when it comes to the type of information you want to sell: existing information and your own original information.
An Income Stream from Existing Information
You can choose to simply market information that is already published, packaged, and ready to go. This is certainly the simplest way to go if you’re just wanting to get your feet wet, but there are some limitations. All you really have to do to get started is to find the ebooks or other informational product that you want to sell, create affiliate links for them, then post and promote those links around your blog, in comments, on forums, and the like.
The drawback to this approach is that, unless you intend to purchase every item that you promote for yourself, you really have little idea of what you’re selling. This could create problems in that you could easily promote a low-quality product and risk your reputation on account. However, if you do your research, you can minimize this risk.
An Income Stream from Your Own Original Information
If you’re blogging, then you already have experience creating original information. Why not take the next step and format it in a way that can create a nice income stream? Creating your own informational products gives you much more creative freedom, and you know exactly what type of quality the products that you’re promoting are.
In addition to creating ebooks, you can offer coaching packages, paid webinars, and possibly even paid subscription newsletters if you’re a proven expert in your niche. It takes more time and effort to create an income stream this way, but many people find it to be well worth the investment.