Most visitors pass through one of two types of links. Text links are when you string together a word, phrase or sentence that’s hyperlinked to another domain. Image ads are things like banners, button, and pictures – graphical images that are hyperlinked with a URL.
Both types of links have their benefits and drawbacks. Which type you use will be based on your site and your traffic – and you should ideally test both types to see which performs best with your particular demographic.
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