Want to have a successful blog? Don’t forget to post regularly to it. But why is posting to your blog regularly important? Posting regularly to your site keeps your blog followers interested in what is going on with your blog, informs them of your services and keeps them current on things that are related to your blog in every other way. If you don’t post to your blog regularly, you will find that you will be left with a stale blog. Your followers will become disenchanted with your blog and will inevitably stop following your blog. When your followers stop following you, well then, you will lose business and income and your site will essentially be considered unsuccessful.
So, with that in mind, you have to figure out what is regular posting for your blog. Do you want to post daily, bi-weekly or weekly? The more you post to your blog, the quicker your website will grow. So, if you want to grow your business quickly, plan to post several times a day. If you want to grow your business slowly, but steadily, post to your blog bi-weekly or weekly. Once you determine how often you want to post to your blog, you need to decide on a time frame for posting to it and follow it regularly. For example, if you are going to post weekly, choose a specific day of the week to add a new post – Tuesday’s, for example – and make sure that you post each and every Tuesday. Your followers will be expecting to find new content added to your blog each and every Tuesday and if you do not deliver, you can end up disappointing your followers and potentially losing them – and without followers, you lose income and your blog will essentially become unsuccessful.
Now, on the same note, if you find that you aren’t able to keep up with your regular posts, be open and honest with your followers and let them know that you will be scaling back. Say, for example, you start out wanting to add new posts daily, but you find that doing so is too cumbersome; cut back on the amount of posts, but create a regular schedule for the new amount of posts you intend to add. Instead of trying to keep up with the demand of posting every day and creating subpar content, pull back a bit and post bi-weekly or once a week. If you make this decision, don’t just decide to stop posting regularly; let your followers know of your intentions. If they are looking for your regular posts and find that they are no longer regular, they will probably become disappointed in your blog. Offering an explanation will keep your audience in the loop and they will know when to expect your new regular posts.
So, there you have it. Decide what regular means for you and your blog. Create a regular schedule and stick to it. Doing so will keep your audience happy and will keep your blog successful.