Perhaps the largest beauty about having a web-based income stream is the fact that you have the potential to reach a global market. Notice that I said potential. Very few people ever actually realize this potential, and most people who don’t, don’t even know that they’re missing out.
In this digital age, however, there is no excuse for not tapping into every available market that there is. If you want to get the most out of your income stream, you must understand what is holding you back from reaching more people and then do something about it. The largest barrier? Language.
Making Your Products or Services Accessible Worldwide
It may or may not come as a shock, but not everyone speaks the English language. Indeed, Mandarin Chinese is the language with the most native speakers, not English. Now, to be fair, the English language does have the highest number of non-native speakers, but let’s be honest: the language is quite difficult for most natives, never mind non-natives.
So, how do we get past the language barrier and show your non-domestic consumer base that you truly do care about their needs and business? Do you let a generic webpage translator handle this for you? Well, you could, but you aren’t going to see very good results from it.
Why? Because there are certain phrases and ideas that, when translated literally, simply do not make any sense. An automated translator will not pick up on these subtleties and will, more often than not, leave your global market reading gibberish. How is someone supposed to know that what you have to offer is something they need if they can’t even understand what it’s about?
Making and Investment in Your Global Income Stream
The best way to tap into that global market and set yourself apart from your competitors is to hire a professional translator service. Yes, that means that you will have several domains or subdomains to keep up with. They will be unique, dedicated pages in dedicated languages that are designed for the sole purpose of reaching out to consumers native to that language.
It is true that this will cost you something initially. It may even be a continued investment if you intend to translate your blog content. However, the investment should more than pay for itself when you are able to dominate your niche in other countries, simply because you took the initiative to reach these consumers where they live. Think about it!