Today, I’d like to continue our exploration of the top essential, free WordPress plugins. You can get an overview of all 10 by navigating here. So far, we’ve had an in-depth discussion about All in One SEO Pack, No Duplicate Comments, and Akismet. If you’ve missed out on any of these, I highly recommend that you take a few moments to check them out. Just follow the links on each of their names.
For today’s discussion, we’re going to take a closer look at the Similar Posts plugin for WordPress. As I stated in my original post, I have found this plugin to be most invaluable when it comes to keeping visitors on my site longer. Why does it matter how long a visitor stays on your site? Well, we’ll answer that question in a moment. For now, let’s look at what exactly Similar Posts does.
Similar Posts Function
The purpose of the Similar Posts plugin is to scourge your blog and come up with a list of all of the posts you’ve written that are similar or related to the current post. So, for example, if you just put up a post about how to French braid your hair, Similar Posts will search your blog to find your previous posts about how to curl your hair, how to create a chignon, how to do a French twist, and the like.
Now, not only does Similar Posts find these little jewels, it also puts a list of the titles, complete with links, right there under your current post. That means that anyone who might be interested in learning more about various hair styling techniques can find it without having to search your blog or return to a general Google search. They’ll find all the information they need right there from one little post. How convenient!
Why This is Important
Ok, I promised we’d discuss why it’s important to keep people on your site for as long as possible. First of all, it’s just good business. You’ve invested all of this time putting information together for people to use—they may as well use it. More than that, however, has to do with the monetization of your blog.
The longer people stay on your site and the more pages they navigate to, the greater their exposure to your various ads. The more ads they see, the more opportunity they have to click on them, which ultimately translates into greater revenues for you. Those are pretty good rewards for a very small investment!